Brand Launch Centre (BLC) by Seagull, is a Start-up

launch accelerator to give wings to brands that

dream of touching the skies. That aspire to become

global icons. That will fire the imagination of

generation next. And one day take a bow in the

Hall of Fame.


BLC helps in hand holding consumer focused

start-ups through the often complex maze of the brand

creation and launch process and go-to-market

like an MNC, through a high intensity, hands-on,

co-creation process over 6 months

This exhaustive process is completed over

a 180 day period comprising plenary sessions,

workshops and consulting sessions. So you

walk in with a product or service. And you

walk out with a brand roll out in 180 days.


mitigating
start-up risk

BLC’s expertise is designed to mitigate the risks, commonly faced by start-ups at the launch stage. Its intense, hands-on, six month programme, addresses all vital aspects of the launch while reducing product risk, technology risk, market risk and financial risk.

REDUCING YOUR PRODUCT RISK

BLC helps you gauge the ‘Product Market Fit’ of your Brand, by evaluating its ability to disrupt the market by solving a market problem and meeting a real consumer need, more effectively than the competition.

REDUCING YOUR MARKET RISK

BLC will assist you in finding out if the market size is right for your business and test its receptiveness to your product. It will help you put together a 360 degree integrated approach covering traditional, digital and PR promotions. The process evaluates differentiation in reference to competition and also recommends relevant markets for growth.

REDUCING YOUR TECHNOLOGY RISK

BLC will assist you in evaluating the technology readiness of your Brand and guide you to become adequately enabled, to operate in the digital space.

REDUCING YOUR FINANCIAL RISK

Highly experienced finance experts at BLC will evaluate and assist you in making the financial plan for marketing and also create projections for further scaling up.

MITIGATING BRAND RISKS

BLC’s expertise is designed to mitigate the risks, commonly faced by start-ups at the launch stage. Its intense, hands-on, six month programme, addresses all vital aspects of the launch while reducing product risk, technology risk, market risk and financial risk.


START-UP LAUNCH ECO SYSTEM

BLC’s eco system of brand launching expertise, comprises well qualified and experienced teams that dovetail seamlessly to launch a brand.

MARKET RESEARCH

BRAND STRATEGY

BRAND DESIGN

ADVERTISING

MEDIA PLANNING

DIGITAL STRATEGY

CUSTOMER CENTRICITY

PUBLIC RELATIONS

EVENT AND ACTIVATIONS

FINANCIAL AND LEGAL PLANNING

HR PLANNING

MARKET RESEARCH

Brand Launch Centre’s market research experts come with impeccable credentials. They empower the brand launch process with vital data on important parameters such as consumer mindsets, social behaviour, market and industry trends and competitive brands among other things.


BRAND STRATEGY

Brand Launch Centre’s branding strategy draws its power from its marketing tools includingW4P, Nethnography and AECCC among others. Together, these tools help uncover strong consumer insights and emotions to co-create brands with consumers.


BRAND DESIGN

Brand Launch Centre’s branding strategy draws its power from its marketing tools includingW4P, Nethnography and AECCC among others. Together, these tools help uncover strong consumer insights and emotions to co-create brands with consumers.


ADVERTISING

BLC’s creative team is made up of highly talented advertising professionals with many years of experience in creating national and international brands. The team has proven expertise in designing 360 degree, integrated communication campaigns that combine strong consumer insights, powerful branding ideas, memorable consumer engagement devices and high decibel launch events across traditional and digital environments.


MEDIA PLANNING

Brand Launch Centre empowers brands with a strategic, 360 degree media plan to engage consumers meaningfully, across all media in traditional and digital environments.


DIGITAL STRATEGY

Brand Launch Centre’s Digitech team follows the proven AECCC process, to get in touch with the right consumers with the right communication. This creates a community of people with high awareness of your brand, who champion it through word of mouth. word of mouth.


CUSTOMER CENTRICITY

Brand Launch Centre’s PR arm is highly experienced with an excellent track record and ample fire power to handle pan India projects with ease and efficiency. Brand Launch Centre is fully geared to offer specialist PR services including public affairs, event management, online reputation, celebrity management, public relations and mass communication.


PUBLIC RELATIONS

Brand Launch Centre’s PR arm is highly experienced with an excellent track record and ample fire power to handle pan India projects with ease and efficiency. Brand Launch Centre is fully geared to offer specialist PR services including public affairs, event management, online reputation, celebrity management, public relations and mass communication.


EVENTS & ACTIVATION

From product sampling to celebrity appearances and wine festivals to flying down Canadian pop singer Bryan Adams for promoting a 400-acre township, Brand Launch Centre has the bandwidth, the experience and the expertise to conceive, organize and execute events for big bang brand launches of all hues and sizes.


FINANCIAL AND LEGAL PLANNING

Our expert mentors will guide you through the financial maze with guidance and tips on valuations, financial dealings and legalities.


HR PLANNING

BLC guides you in recruiting the right team with the right fit. People who not only understand your business but who are excited by your idea and share your passion to deliver on your plan internally and externally. BLC will assist you in, leadership coaching, building an appropriate team aligned with your scaling up plan.