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In these times of fast-paced lives, getting nourishment on-the-move is important. Packaged coconut water seemed like a brilliant offering.

But, the start-up journey when riddle with struggles you aren’t prepared for, can lead to a failed or absent product launch. So what went wrong and why don’t we finally see ‘Gods water in the market?

December 8, 2016

Can you go around the world without a name? Find a job, get married and have a social circle although you don’t have a name? Sounds ridiculous, right? It can probably happen in a twisted science fiction movie, but not in real life. Our names and personalities define who we are to a large extent. That’s how the world identifies each of us. We would not be any different from the next individual without our names, our unique physical appearances and our specific personalities. That defines us. That’s why the world buys our ideas.

March 14, 2016

Haridwar, where the Holy Ganges emerges from the Himalayas, is the place where “world’s largest congregation of religious pilgrims” takes place. The place is chaotic because of the sheer number of pilgrims. However, the evenings breathe life into the Holy town when the flickering lights envelopes the Holy Ganges. A fleeting feeling of ‘oneness’ passes through those who witness the chanting of devotional songs, and the reverberations of Maha aarti leaves you with an experience that one can never forget. This is the land where Patanjali Yogpeeth was born.

December 21, 2015

The new buzz word in the creative world today is what Mad Men must do to build successful global brands. The golden age of creativity was the 1970s when some of the most breakthrough ideas were converted into successful advertising campaigns, which caught the attention of the consumers in a manner that – They stopped. They saw. They heard. They enjoyed. They remembered. Does it stand true today for the creative work that is put out?

December 18, 2015

A mystic who started his journey by offering free yoga camps to the masses and strongly propagating ancient Ayurveda to the world, is today, the cause of a frown for many FMCG companies in India and globally.

Patanjali Ayurveda, India’s new face in retail, is taking over the retail market in our country. Baba Ramdev, a co-founder of Patanjali Ayurveda, is strongly promoting the swadeshi way of living. He believes that India deserves to consume good quality products at an affordable price. He built Patanjali, which is standing tall against gigantic companies like Dabur, Emami etc. and is successfully devastating the dreams of MNC’s who have been dictating the Indian market for a very long time.

December 16, 2015

The revolution of smart phones and internet savvy consumers has freed us from the shackles of brick and mortar. The liberalization of the economy, the epoch of technology and the information age has put the consumers on a pedestal.

Today, the consumers have many choices for their daily needs. Everything is available at their beck and call. The aggressive proliferation of online giants like Amazon, Zivame, Big basket, Urban ladder, Cleartrip, etc. has turned the face of retail in India. Consumer’s fantasies have come true. They are wooed by, once a desire and now a reality, irresistible deals & discounts on their purchases. Anyone who can service the consumer up to his satisfaction wins the roulette.

December 14, 2015