Month: June 2017

The need for Customer/Consumer Co-creation for Brand Launch

This article will help you understand:

1. What consumer co-creation is

2. How consumer co-creation is done using Seagull’s Wings for Profit Process

3. The benefits of consumer co-creation in mitigating brand launch risks

4. When consumer co-creation should be undertaken

Launch of India’s Online Food Destination: A dream turned into eRetail Startup of the Year

This article will:

1. Help you understand how a brand can be build on emotions

2. Help you understand importance of consumer insights/research

3. How being steady yet progressive is important to business

4. Have appreciation for entrepreneurship