Month: July 2017

Have a ‘green’ business idea? It being just ‘green’ will not make it a brand. – Part 2

In Part 1 of the same article – Have a ‘green’ business idea? It being just ‘green’ will not make it a brand. – we covered that it is not necessary that any business which is a sustainable business will survive through, without any difficulty and become a successful brand. We also spoke about how a business owner needs to have a “brand” vision for it and what all he needs to be prepared with to face challenges that pop up in any entrepreneurial journey.


Retailing is all about being at the right place at the right time. While deciding on a business proposition, real estate issues are the most crucial ones by the virtue of the fact that real estate is the largest fixed investment for a retailer.

And within real estate, location related decisions in retailing are the most critical and fundamental decisions because that is what facilitates getting the merchandise to the ultimate consumer at the right place, at the right time, in the right quantities, and at the right price. Location is one of the key considerations for the customer, making it all the more vital.

Launching a differentiated brand to repurpose India’s unorganised Student and Bachelor Hostel space

This Article Will:

1. Help you understand how differentiated brands can be created in the real estate space.

2. Evaluate the impact of Consumer Insights in the creation of brand strategy

3. Touch upon the impact of having a strong team of professionals in the creation of a brand

4. How the dedicated vision of a promoter can impact the outcome of a brand’s strategy