The intellectual and practical activity encompassing the systematic study of the structure and behaviour of the physical and natural world through observation and experiment – the dictionary meaning of the word ‘science’.
While people are becoming more aware, shrewd and more prompt to apply their intellect, the task of turning them into consumers has not remained the ability of just great communication.
WHAT’S IN A NAME? – QUITE A LOT IF YOU CAN DO SOMETHING ABOUT IT.
When it comes to words, the human mind is a complex maze of associations and pre-conceived notions. These associations result in a complex network of emotions and feelings associated with any given word. It is these associations that then transcend the dictionary meaning of a word and evoke emotions of either affinity or distaste, depending on a customers experience with it.